Newfoundland Growlers

The Newfoundland Growlers were a family passion project, and I worked closely with the talented team at Idea Factory to bring this professional hockey team to life. Our goal was to create a world-class brand, starting with an iconic logo featuring the fierce and loyal Newfoundland dog, symbolizing the strength and resilience of the province. The vintage color palette was inspired by Private Hazen Frazier and Sable Chief, a Newfoundland dog mascot during WWI.

Alongside branding and merchandise design, I set up and optimized their Shopify store, making it easy for fans to purchase apparel and show their pride. The result? One of the best logos in professional hockey and in the province.