Ten years.87,600 hours...
Ten years.
87,600 hours...
of Google Ads, Facebook, Instagram, briefs, logos, email cadences, TikTok, analytics, CPCs, conversions, pixels, impressions, Amazon, engagement rates, Meta descriptions, blog posts, H1 tags, hook rates, churn rates...
You name it. It’s been a wild ride, and honestly, I’m just getting started. Below, you’ll find the highlights of my journey through the B2B, B2C, and SaaS marketing world.
Years of experience
10
Successful projects
9
0
Advertising dollar spend
22
m
+
Experience
2022 -
Head of Growth/Demand Generation
Repair OnDemand
As Head of Growth at Repair OnDemand, I wear a lot of hats—some of them digital, all of them strategic. From building brands to spearheading digital campaigns, I make sure our marketing doesn’t just make noise—it makes waves.
Help led the charge on all things marketing for brands like BlueDriver, Mobile Tech RX, One Guard Inspections, and Repair 360, with a special focus on digital strategy (because, let’s be honest, that’s where the magic happens).
Crafted the Amazon game plan for BlueDriver, transforming it from just another product into a marketplace heavyweight.
Built websites that don’t just look good but actually convert, all while creating lead-gen cadences that keep users coming back for more.
Orchestrated tradeshow marketing with a blend of online presence, branding flair, and lead-gen wizardry.
Created and refined brand identities that are as consistent as they are impactful, making sure they stick long after the ads stop.
Developed cross-channel campaigns across Google, Meta, TikTok, and Amazon Ads—because a good brand doesn’t just live in one place.
Collaborated with the leadership team to align marketing with business objectives and make sure every move we made hit the right mark.
Built strategies that drive growth while crunching the numbers and optimizing for ROI—because marketing isn’t just about the sizzle, it’s about the steak too.
2019 -
Freelancer
Scottie MacDonald Inc.
As a digital marketing freelancer, I help small brands throw punches well above their weight class, bringing them into the modern age with e-commerce, digital advertising, and social media strategies that pack a serious punch.
Took local brands stuck in the past and catapulted them into the digital world with lead-generating websites and Shopify stores.
Built and executed digital ad campaigns across Facebook, Instagram, TikTok, and Google, driving leads and putting businesses in front of the right eyeballs.
Crafted content strategies for social media that didn’t just get likes—they got results. Organic growth never looked so good.
Helped businesses create e-commerce strategies that actually convert, from setting up the backend to launching full-scale digital funnels.
Guided brands through the process of modernizing their online presence, from brand strategy to digital execution, ensuring they could hold their own in an increasingly online world.
Optimized digital ad spend for local businesses, making sure every dollar worked overtime to drive sales and engagement.
2017 -
2020
2020
Marketing Manager
Cal LeGrow Insurance & Financial
As Marketing Manager at Cal LeGrow, the largest commercial brokerage in Atlantic Canada, I led the charge on all marketing efforts—both on and offline.
Reporting directly to the VP of Sales and Marketing, I worked hand-in-hand with the sales team to create lead-generating campaigns that didn’t just get attention—they brought results. From organizing tradeshows to running major events like Rock N Raise (which raised over $500,000 for the Cal LeGrow Foundation), I made sure our marketing hit all the right notes.
Whether it was crafting digital strategies or planning high-impact events, I kept Cal LeGrow’s brand front and center, driving both awareness and engagement.
Reporting directly to the VP of Sales and Marketing, I worked hand-in-hand with the sales team to create lead-generating campaigns that didn’t just get attention—they brought results. From organizing tradeshows to running major events like Rock N Raise (which raised over $500,000 for the Cal LeGrow Foundation), I made sure our marketing hit all the right notes.
Whether it was crafting digital strategies or planning high-impact events, I kept Cal LeGrow’s brand front and center, driving both awareness and engagement.
2015 -
2017
2017
Digital Marketing Specialist
Wedgwood Insurance
Straight out of my MBA, I landed at Wedgwood Insurance, where I became Atlantic Canada’s first digital marketing specialist in the insurance world.
With digital marketing still in its early stages for the industry, I handled everything from building a social media strategy to running ads on Facebook, Instagram, and Google.
Creating engaging content for insurance? Not easy—but it taught me how to make even the driest topics click. Leading digital marketing for one of the most well-known brokers in the region was a crash course in marketing strategy, and it laid the foundation for everything I do now.
With digital marketing still in its early stages for the industry, I handled everything from building a social media strategy to running ads on Facebook, Instagram, and Google.
Creating engaging content for insurance? Not easy—but it taught me how to make even the driest topics click. Leading digital marketing for one of the most well-known brokers in the region was a crash course in marketing strategy, and it laid the foundation for everything I do now.
Education
Griffith University of Queensland
Masters of Business (MBA)
2015
Memorial University of Newfoundland
Bachelor of Commerce
2012
