Alpine Country Lodge

Alpine Country Lodge, one of Newfoundland’s top outdoor adventure stores, faced a challenge when the pandemic hit—they had no e-commerce or social media presence, just a solid brick-and-mortar operation. So, I built a Shopify store from scratch, organized their inventory system, and set up a shipping strategy that reached customers worldwide. For two years, I managed everything from product photography to launching social media campaigns, even partnering with Port Rexton Brewery to create their own beer. I was honestly a marketing Swiss Army Knife for Alpine. It was a wild ride, but Alpine came out stronger, solidifying their spot as a top outdoor apparel brand on the island.